Movie Promotions Go Hi-Tech
by 3D G33K
Movie Promotions Go Hi-Tech
(PRWEB) August 4, 2004
Immersive Media Solutions, held a Â?3D Dance PartyÂ? as its central theme while simultaneously promoting the recently released blockbuster Shrek3D.
IMS, in a tie-up with the movie labelÂ?s home-video distributor in the UAE and the Grand-Hyatt DubaiÂ?s premiere nightclub- MiX, had audiences virtually dancing with characters from Shrek.
Clips from the movie trailer and Shrek3D were sequenced live and in sync with the DJ music being played at the club. These were projected on plasma screens and a video projection wall in the premises.
Interaction came with a camera picking up the audiences and placing them Â?in the sceneÂ? with the characters superimposed over.
Club patrons were treated to characters from the movie dancing to popular R&B song tracks, real-time in full 3D. Special disposable 3d glasses were given to club patrons on arrival for viewing the 3d action on-screen.
This allowed for direct interactive brand awareness in an entertaining format for the home-video release of the film.
Immersive Media via their content partnership with X3D TechnologiesÂ? (http://www.x3d.com) Middle-East presence, is currently porting over the movie-promotion concept to X3DÂ?s Â?Glasses freeÂ? 3D displays for added impact at nightclubs and at cinema multiplexes in the region.
IMS aims to acquire similar tie-ups with Hollywood and Indian film studios, for promotions of other block buster movies, taking them into nightclubs and events in the UAE and India using X3DÂ?s range of holographic like 3D plasma screens.
View event snapshots online at http://www.mumtazz.com/dubai/gallery.php?ptid=964
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
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