In the recent months of 2010 there have been many articles written on the Internet regarding the future of tridimensional movies at the US box office as well as their potential. Most of these analysis made on the current 3D movies have been one-sided, instead of being 100% objective, judging the pros and cons. This year we saw many 3D movies that failed to earn big money at the box office, but at the same time there were others that were a hit in terms of ticket sales. This situation applies to the non-3D movies released in 2010.

Judging the quality of a 3D movie should be done very carefully and from an objective point of view, taking into consideration not only the quality of the format, but also competition, time of release and screen count. After the release of movies like Clash of the Titans or The Last Airbender across the theaters that support 3D, most of the viewers realized the fact that this new generation of 3D movies isn’t the same, meaning that some are different than the other. These two examples as well as other 3D films gave the new video format a bad name, convincing viewers that in order to make them pay more money in comparison to a 2D movie, the film must have something special that the old format cannot feature.

This summer has seen the first batch of rushed 3D conversions that made it to the big screen and as with the vast majority of their visuals, the logic and common sense of using the 3D technology is getting murkier with every new movie released in this format. For every film that is capable of fully integrating the 3D aspect to a breathtaking level like How To Train Your Dragon, there is a counter example – like Clash Of The Titans, which many movie buffs will say that it is more pleasurable if seen without the 3D glasses.

In the present there are many film directors that are considering implementing this technology in their future movies for increased creativity (like Steven Spielberg for Tin Tin, or George Lucas for the Star Wars franchise), there are at the same time a couple of movies that will most likely be better watched without the glasses, as there is no need to pay extra for your cinema ticket. In the following months, there will be many 3D movies launched all over the world, like: Shrek Forever After, Harry Potter and the Deathly Hallows: Part 1, Yogi Bear, Tron: Legacy and others like Cats & Dogs 3: The Revenge of Kitty Galore, these of course are most likely to be big hits at the box office, we will have to wait and see what other 3D movies will be launched, hopefully of good quality.

Without any doubt these are the first days of the 3D technology and although it has some great potential, in the near future it will be most likely ruined by the people that are looking only on ways to earn money by rolling out 3D movies that are not only badly written, but giving the viewer of feeling that it was done in a rush, with the simple purpose of making him pay for the ticket. The most successful 3D movie at the moment is of course Avatar, earning .73 billion. In the future we hope that all movies will be just as exquisite like this one, with great acting, script and incredible 3D image quality.

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Los Altos, CA (PRWEB) September 24, 2005

Lattice3D, the leader in 3D publishing and communications and developer of XVL compression technology, today announced that it will present its latest innovations for Manufacturing at the Future Manufacturing event to be held in Montreal, Canada, September 26-27, 2005. Lattice3D customer L-3 Communications will co-present a user perspective and case study.

The ever increasing demand for higher quality and lower cost products is being fueled by the entrance of new world manufacturing facilities in places such as China and India. The traditional manufacturing techniques that have been employed over the last few decades are slowly but surely evolving into a more intelligent form of manufacturing. The Future Manufacturing event introduces the manufacturing industry to the next generation of solutions that need to be implemented to remain competitive against these challenges.

The Future Manufacturing Forum will be broadcast live via the Internet to a global audience in its entirety at http://www.vodium.com/goto/virtus/forum.asp.

Â?We are delighted to be invited to co-present a workshop session at Future Manufacturing and look forward to presenting the technology and having Larry Dietzler of L-3 Communications discuss their implementation of itÂ?, said Jeff Drust, VP Business Development of Lattice3D, Â?Using products based on XVL, manufacturing companies and their suppliers can easily re-use even large scale CAD files for downstream manufacturing uses from design review to 3D publishing of maintenance manuals and online spare part catalogues with full control over accuracy and security.Â?

Lattice 3DÂ?s XVL technology ultra-compresses 3D data from CAD modeling applications into lightweight documents that are still voluble in three dimensions and may be annotated, measured, assembled, explored and published with other model parts through Lattice3D applications. The compressed files are more portable, and with the new advancement, can be used to make automatic large-scale measurements on all parts throughout a vehicle, such as the clearance and interference checks.

For more information on Lattice3D solutions and products, visit ;;. The Future Manufacturing Forum is a Virtus International Event

About Lattice3D

With over 250,000 users at over 2,000 companies, Lattice3D’s software enables customers to extend their existing 2D & 3D data beyond engineering and into the all aspects of their enterprise Â? Â?3D EverywhereÂ?. Lattice3DÂ?s applications publish interactive 3D documents; printed, digital or web documents directly from CAD drawings and its unmatched compression ensures the documents are easy to transfer or share for communication and collaboration. These award-winning solutions increase productivity, improve processes and lower costs by enabling rapid re-use of 3D CAD data for design review, parts lists, procurement, tech documents, training materials, communications, assembly process definition, quality assurance, packaging design, web sites and more.

The company is part of a privately held group founded in 1997 and headquartered in Silicon Valley and Tokyo. For more information, visit http://www.lattice3d.com.

Lattice3D, XVL, XVL Studio Pro, and 3D Everywhere are registered trademarks of Lattice3D. Other trademarks are the property of their respective owners.

Lattice3D Contact

650-623-0890

Press Contact

Rachael Dalton-Taggart

Strategic Reach PR

303-487-7406

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Any ideas? Or should I put my glasses into the recycling box next time I exit the movies?